Frank Müller
Omni-Channel: a worthwhile strategy for retailers?
The retail industry has been undergoing rapid changes for some two decades. Around 20 years ago, there was only one channel – the local...
Backend adjustments to support e-commerce growth
In online trading, high growth rates of up to 30 percent are the order of the day. However, this can also create a need...
Local Marketplaces: How Geographical Proximity Generates Added Value
Local online marketplaces have long ceased to be uncommon in Germany. From Wuppertal and Mönchengladbach to Göppingen, customers in many German cities can already...