Dedicated Players Have the Edge: Why Over-the-Counter Retailers Must Have a Radical Rethink
Major online retailers such as eBay and Amazon have been established in Europe for many years. In addition, there are domestic German companies such...
Four steps to a B2B e-commerce platform
Online trading is becoming increasingly popular with B2B buyers. If you want to take advantage of this opportunity and create a B2B e-commerce platform,...
GDPR: How to prepare your CRM system
The abbreviation GDPR is currently causing great disquiet and concern within German and European commerce. It stands for the General Data Protection Regulation, and...
Personalisation in online shopping: Annoyance factor No. 1
Most online shoppers are well aware of this phenomenon: once they have viewed or purchased an item on the internet, they will then see...
Microservices are not simply an IT topic!
Microservices are small, independent programs that perform a well-defined task, and have long been part of the IT landscape. A common interface allows each...
Digital platforms: A key factor in business success
Digital platforms are particularly popular in the technology sector. Well-known examples include the likes of Apple’s App Store or the Play Store, which belongs...
Fewer bailouts during the checkout process – this is how it‘s done!
It‘s a big problem for online retailers: customers load different items into their virtual shopping cart and then leave without making a purchase, and...
Taming the Trojan Horse: Preparing Agility Effectively
Agility has been a hugely overhyped concept for quite some time. From two-guys-in-a-garage startups to globally active corporations or public sector contracting authorities, more...
One-off Projects Are Not Enough!
A one-off project approach to developing digital business applications is no longer in keeping with the times. Digital business applications need to be constantly adapted to new requirements. They must enable different business ideas to be trialed and competitors’ good ideas to be adopted swiftly.
Local Marketplaces: How Geographical Proximity Generates Added Value
Local online marketplaces have long ceased to be uncommon in Germany. From Wuppertal and Mönchengladbach to Göppingen, customers in many German cities can already...
