A one-off project approach to developing digital business applications is no longer in keeping with the times. Digital business applications need to be constantly adapted to new requirements. They must enable different business ideas to be trialed and competitors’ good ideas to be adopted swiftly.
Generating new revenues by means of international webshop rollouts is an idea with which many retail enterprises are currently flirting. Due to numerous pitfalls, venturing digitally into foreign markets is, however, anything but child’s play.