Authors Posts by Marko Graichen

Marko Graichen


B2B Pricing: Is Dynamic Pricing the Model of the Future?

What with long-term personal relationships, individual negotiations and a deliberate lack of transparency, B2B pricing has traditionally been a highly complex business. In dynamic...

B2B Commerce: Survival in the Platform Economy

In the digital economy, platforms bundle access to products and services. In the B2C environment they have long redefined the rules of the game...

More than just Text and Images

How small and midrange online retailers can optimize their product presentation “I must be able to see, touch, and try out a product before I...