Basics and options for mobile commerce entry
The continuously increasing use of smartphones has an enormous impact on trade and its turnover. In Germany, too, the share of smartphones and tablets in e-commerce was already 49 percent in 2019. In China, mobile commerce is already so mature that online = mobile.
Multichannel in Interface Chaos? No Way!
In retail today a multichannel strategy is an essential prerequisite for continuing to be able to secure customer loyalty. Implementing this strategy does, however, involve negotiating a number of pitfalls.
Many small and medium-sized retailers underachieve in the field of service functionalities
The German e-commerce market is apparently booming at the moment. As the EHI Retail Institute and the statistics portal Statista recently found out in...
B2B-Shops – Time for Generation Change
In many respects eCommerce in the B2B sector lags behind the expectations of today’s users, but pressure to innovate is on the increase. In...