Overview of the latest news
- In-store retailers are catching up in e-commerce
The Handelsverband Deutschland (HDE) has published the “Onlinemonitor 2018”. Steffen Gerth has analysed the figures for “etailment” and discovered “that traditional retail is slowly coming to terms with the new territory called Internet”.
- 10 years later, networking is common practice in retail #ECD18
Ten years ago, Jochen Krisch called on retailers to create more networks in order to compete against Amazon and Ebay. In the meantime, platforms have become very popular. However, from Krisch’s point of view, the established shop systems are lagging behind this development.
- Online platforms: EU demands more fairness for online merchants
On online platforms such as Amazon or Ebay, the platform provider is the sole authority. For retailers, however, the practices of the providers are not always clear. For this reason, the EU Commission has now prepared a draft for a new regulation to promote fairness and transparency.
- Due to personalization to higher conversion
A personalized customer approach is of central importance in B2B business. According to a study by ECC Köln, customer-specific prices are a particular requirement. However, B2B retailers often have problems meeting such expectations. According to their own information, only about one in two companies has the technical capabilities required for personalization.
- Trends and triggers
Small and medium-sized B2B retailers in particular have problems exploiting the potential of e-commerce. In their joint article Mailin Schmelter (IFH Köln) and Dr. Georg Wittmann (ibi Research) give some hints on how the transformation can succeed.
- Why is Picnic from Holland more successful than REWE in online grocery?
A few weeks ago, another player, the Dutch competitor Picnic, entered the German online grocery market. In the “Kassenzone” podcast Alexander Graf and Udo Kießlich discuss why Picnic’s delivery strategy could be clearly superior to the previous ones.
- Globus cooperates with online supermarket Food.de
The in-store retailer Globus wants to position itself more digitally. For this purpose, the company cooperates with the online supermarket Food.de. The first test market is Leipzig.
- Edeka struggles to keep pace in online grocery business
Edeka is the benchmark in the German grocery. However, the company only generates 0.2 percent of its sales online. Henryk Hielscher from “WirtschaftsWoche” discusses why this is the case with e-commerce expert Gerrit Heinemann from Hochschule Niederrhein.
- Ok Google, buy a washing machine…
The possibilities of voice commerce are currently a determining topic in commerce. But is there only hype behind it or do Alexa, Cortana & Co. really have the potential to turn e-commerce around? In her article for “etailment” Ulrike Sanz Grossón analyses the status quo and dares to make a few forecasts.
- Study on language assistants: Skepticism prevails
Voice Commerce has not yet left its childhood behind. As a result, customers have not completely overcome their scepticism about digital language assistants. This is shown by a study of the nextMedia.Hamburg initiative.
- More secure than ever: feeling of security when paying online is increasing significantly
German consumers feel increasingly secure with online payment. This is the conclusion of a recent study by the ECC Köln. Nevertheless, securing the payment process remains a central challenge for merchants. For example, one in ten customers has already fallen victim to the misuse of payment data.
Image source: Pixabay / mohamed_hassan