Overview of the latest news
#Strategy
E-Commerce Trends 2019: Focus on Customer Experience
Benjamin Dunkel, Head of Solution Consulting & Retail Acquisition at the online shopping network Bazaarvoice, dares to look ahead to the coming year for the “E-Commerce-Magazin”. He highlights four trends that will determine the year from his point of view.
Gold-rush mood for voice and audio
Whether voice commerce, podcasts or the renaissance of radio – audio and voice are currently experiencing a boom. But what does this mean for retail? Benjamin Buchholz, managing director of the streaming and media hosting service provider Nacamar, talks about this in the “etailment” podcast.
Chatbots in e-commerce: Three mistakes you shouldn’t make
Many retail companies are also currently dealing with chatbots. Thomas Weyand of ContentSquare gives valuable tips for this in a guest article.
#Online Grocery
Too small alone
What opportunities do medium-sized food retailers have to survive online in competition with the big players? Christine Mattauch reports for the “Handelsjournal” on the difficult situation of these retailers.
Online grocery: LeShop and coop@home remain unchallenged
German reports usually focus on online grocery in Germany. But how is the online grocery sector actually developing in Switzerland? In his blog “Carpathia” Thomas Lang presents the current trends.
Reviving grocery retail: Six imperatives
Many grocers are in a crisis – this is the conclusion reached by the management consultancy McKinsey. In an analysis, the consulting firm explains how they can get out of this situation and what role online grocery plays in it.
#Omnichannel
7 Reasons why brick-and-mortar retailers do not exploit online potential
Does the brick-and-mortar retail still have a chance against the competition from the Internet? Dominik Haupt of norisk believes in their chance and presents seven points on which traders can work.
Retailers struggle with digital strategies
Brick-and-mortar retailers find it difficult to choose the right digital technologies for their business, according to a study by Aruba. This hesitation can easily become a problem: Almost two thirds of the respondents (63 percent) fear that they may fall behind the competition if no new technologies are implemented.
#Platforms & Marketplaces
Majority believes: Everyone benefits from digital platforms
Much has already been said and written about the platform economy, but what do customers actually think of it? The industry association Bitkom questioned 1,003 German citizens and found out: A majority of Germans are positive about platforms.
Platform economy: Companies struggle with profitability
Given the lucrative economies of scale that can be achieved with a digital platform, it is not surprising that many companies are experimenting with the strategy. However, according to a study by Sopra Steria Consulting, many companies face significant challenges.
