Last Updated on 2. April 2025 by mgm-marketing
The market for diesel and heating oil is shrinking, and traditional business models are under pressure. The Lother Group – a medium-sized, Hanseatic company that has been family-owned since 1938 – recognised this challenge early on and decided to change direction fundamentally. In addition to their original business areas, such as heating oil trading and petrol station operations, they are now producers and providers of pioneering energy solutions, such as PV systems, hybrid heat pumps and future fuels.
In the podcast, Dirk Wullenweber, Director Marketing & Future Fuels, reports on how the transformation of the company was implemented in the shortest possible time and led to success through various projects, what part the support of mgm consulting partners played in this, and tells the exciting story, like a crime thriller, of how BMW became the 2024 Superbike World Champion with the future fuels from Lother.
In the interview: Dirk Wullenweber, Director Marketing & Future Fuels, Lother Group and Anne Bernemann, Junior Consultant, mgm consulting partners
Moderation: Karsten Kneese, Marketing Manager, mgm
Length: 57 minutes
You can also get even more insights into the transformation from heating oil dealer to pioneer of the energy transition at Bitkom Transform in Berlin, where we will be telling the story together on stage on 19 March 2025.
