Last Updated on 11. September 2025 by mgm-marketing
They optimise internal processes and enable new, data-based business models. At the same time, legal, ethical and practical challenges arise: How can AI be used in a way that remains trustworthy, transparent and tailored to the company’s own goals?
In order to answer these questions in a more informed manner and to actively shape change, mgm consulting partners recently became an associate partner in the Gen KI 4 Media research project.
What are the goals of the GenKI4Media research project?
The project has ambitious goals that will primarily benefit small and medium-sized enterprises (SMEs):
- Development of innovative AI assistants and plug-ins: These are intended to automate relevant processes, such as content generation, quality and legal assurance, and knowledge management.
- Establishment of an open platform: This connects all components of the project, can be used with powerful German and European LLMs, fine-tunes domain-specific materials, and supports ELSI monitoring in accordance with the DSA and EU AI Act.
- Promotion of small and medium-sized enterprises: The platform lowers barriers to entry, promotes automation (e.g. routine tasks), increases innovation and resilience, and enables new business models – particularly important for SMEs, as the barriers to entry are significantly reduced.
- Trustworthy AI: Development and deployment of solutions that guarantee quality, transparency and reliability.
- Innovative usage scenarios: Concrete pilot projects and business models that create new opportunities with generative AI – across industries and departments.
- Designing a sustainable AI ecosystem: The project pays attention to ethical, legal and social dimensions and creates standards, training courses and tools that enable all companies to use AI in a future-proof manner.
What are the advantages for our customers through our participation?
You benefit directly from our active role in the research project – regardless of your industry or company size:
- We ensure you have access to the latest AI solutions: Early insight into current research and implementable applications that go beyond classic use cases.
- We strengthen our network – and thus your project: Through interdisciplinary collaboration, we bring the latest knowledge, best practices and innovative approaches to your company quickly and in a targeted manner.
- We combine research and practice: Our experience in transferring science into business practice ensures that you benefit from robust, future-proof AI concepts tailored to your challenges.
We are the right partner for strategic and sustainable AI use
We combine technological vision and practical relevance with the latest research. This means we are always at the interface between the latest AI developments and concrete customer benefits – always with an eye on sustainable, secure and efficient AI solutions.
Would you like to work with us to make AI future-proof?
Contact us – as your partner for the strategic use of generative AI. Together, we will make your processes smarter, your network stronger and your future more secure.
You can find all the information you need on our mgm AI website.
