Overview of the news of CW 23/2019
10 Takeaways From The 2019 World Retail Congress
A few days ago this year’s World Retail Congress took place in Amsterdam with representatives from Yoox-Net-a-porter, Kroger, Ocado and Walmart on stage. Lorelei Marfil has summarized the ten most important learnings of the event for “Forbes”.
“One should be target-oriented in the search for customer-oriented sales channels.”
Today’s customers seem to find access to services increasingly important than ownership. In an interview with “etailment”, subscription expert Tien Tzuo explains what consequences this development could have for retailers, manufacturers and service providers.
Google: Mobile first indexing to become standard for new domains in July
Mobile optimization has long since become standard in e-commerce. After all, Google announced some time ago that it would soon make Mobile First indexing the standard. For new domains the time has come from 1 July.
Groceries can now be ordered via Google
Google seems to want to establish itself as a grocery intermediary. In the USA, users can now order food via Google Search, Maps and the Assistant. Google will then send the order to established companies.
B2B: Incorrect online orders limit competitiveness
Errors in the digital ordering process are still the norm for many B2B buyers. According to a study by Sana Commerce, almost every second buyer worldwide (44 percent) is affected every two weeks. The result is noticeable losses in productivity and profitability.
#Marketplaces & Platforms
Douglas.de – on the way to platform with Tina Müller and Vanessa Stützle
For some time now, Douglas has been working as a brick and mortar market leader to also play a central role in the beauty segment online. Tina Müller and Vanessa Stützle describe the role played by the decision to develop into a platform in the “Kassenzone” podcast.
E-Commerce Crossover #15: What do Amazon’s new revenue figures mean?
Alexander Graf, Jochen Krisch and Joel Kaczmarek deal with the digital top dog Amazon in the podcast “E-Commerce Crossover”. The Group’s new business figures are a welcome opportunity to examine the development of the business model and the role of the marketplace business.
65% of shoppers prioritize deals, exclusive offers on retail apps
The market research company Clutch has been working on the question of why customers use e-commerce apps. According to the survey, around two thirds (65 percent) of customers are looking for exclusive offers, while 54 percent use the apps to compare products and prices.
Pullover in transit
What effects does the high return rate in e-commerce have on the resalability of products? The EHI Retail Institute has addressed this question in a recent study. According to this, around 70 percent of the returned articles can be reused as A-goods for customer dispatch.