Overview of the latest news
From mobile to wardrobe
Is an omnichannel strategy primarily for large retailers? One could come to this conclusion when reading a new study by the EHI Retail Institute. According to this, it is especially the 100 online shops with the highest turnover in Germany that have developed Omnichannel offers.
Integration pays off
A central pool of data is the basic prerequisite for seamless integration of sales and business processes. In her article, “etailment” editor Ulrike Sanz Grossón shows how companies and customers can benefit.
Online marketplaces strengthen trade – nationally and internationally!
Online marketplaces offer established retailers new sales opportunities – this is the conclusion of ECC Köln in a new study. According to this study, 40 percent of the in-store retailers surveyed generate the bulk or a significant portion of their sales via marketplace business.
Who says B2C must also say B2B
Fax, telephone and catalogue continue to determine German B2B trade. Only 1.3 percent of manufacturers and wholesalers maintain an online shop. From Gerrit Heinemann’s point of view, the companies are endangering their business with this restraint.
Other countries, other customs
EHI Retail Institute has examined the status quo of online grocery in ten different countries. The result: online grocery business varies greatly from country to country. Great Britain has been at the forefront so far.
Online Grocery: Forever in the niche
What is the potential of online grocery? This question is posed by “etailment” editor Steffen Gerth in his article. The result is rather disillusioning.
Cross-border e-commerce: internal and external requirements
There are many pitfalls involved in internationalisation projects. “Handelskraft” editor Sara Herrera gives a few valuable hints in her article on how these obstacles can be safely avoided.
Shopper Experience Index: Consumer Generated Content is worth a mint
Consumer generated content such as product reviews and social content is of immense importance. As the online marketing company Bazaarvoice found out in a study, the integration of such content increases conversions by an average of 106 percent.
Image source: Pixabay