Overview of the latest news
#Strategy
Returns in e-commerce: Yield problem or competitive advantage?
Every online retailer needs a strategy on how to deal with returns. Should customers be baited with free returns? Or should retailers rather reward their customers for sending nothing back? Stephan Randler and Ralph Hesse discuss these and other questions about returns management in the current neuhandeln podcast.
#Online Grocery
What a week: Ocado outdoes Tesco and Amazon Fresh!
Ocado and Marks & Spencer have caused a stir with the announcement of their intention to set up a joint venture. Jochen Krisch examines the consequences of the deal for online grocery.
How does Getnow work – and who is behind it?
Getnow recently integrated Essen, another major German city, into its delivery area. But what arguments does the online supermarket use to compete? And who is actually behind the company? Peer Schader gets to the bottom of these and other questions in the “Supermarktblog”.
Groups of buyers: Who actually buys food on the Internet?
The online grocery sector is still a comparatively small market: German food retailers generate just one percent of their turnover online. Which groups of buyers could help the market to grow? E-Commerce expert Matthias Schu gives a few hints in his guest article for “etailment”.
#Omnichannel
Multichannel cost trap
Are Multi- and Omnichannel already at the end? Internet World” author Matthias Hell poses this question in his article and sheds light on the strategies and initiatives of various retailers.
#Internationalization
VSV/GfK: Swiss e-commerce grows again by 10% in 2018 – Brick-and-mortar shops lose turnover and benefit from online trade at the same time
What about online trading in Switzerland? Thomas Lang of Carpathia analyzes the latest figures published by the Swiss Mail Order Association (VSV) together with GfK and Swiss Post.
#Platforms & Marketplaces
“The customer becomes more and more almighty and unpredictable.”
The fact that the platform economy is in the process of revolutionizing trade is noticeable every day. No wonder, then, that more and more companies are trying to set up their own platform. But is there still room in the market for more platforms? Felix Kuehl, Country Manager DACH of ChannelAdvisor, discusses this with the magazine “etailment”.
#B2B
E-Commerce moves to the center of digital transformation
According to a study by Sana Commerce, every second B2B company is currently working on digitization projects. In this context, e-commerce initiatives are also becoming increasingly important.
How to create an outstanding B2B CX
How can B2B companies create a memorable customer experience? Shayonie Mila Kundu gives valuable tips in her article for the blog “The Future of Customer Engagement and Commerce”.
>> The Future of Customer Engagement and Commerce
#Studies
Well advised in the online shop
Well-founded and competent advices were long regarded as a bastion of the brick-and-mortar trade, but even this unique selling proposition is crumbling. According to a study by the digital association Bitkom, one in four online shoppers has already taken advice from an online shop – and almost everyone was satisfied with it.
